Email Marketing Course in Lahore | Copywriting, Deliverability & Klaviyo | PiCiT
While social media algorithms constantly change, email marketing remains the most reliable digital asset for any business, generating up to $36 to $40 for every $1 spent. Owning your subscriber list gives you direct, uninterrupted communication with your audience without paying for paid ad impressions.
At PiCiT (Pakistan Institute of Computing & IT), our Email Marketing & Campaign Strategy course delivers 100% practical, lab-based training designed for e-commerce store owners, digital marketers, content creators, and freelancers. You will master email campaign platforms like Klaviyo and Mailchimp, write high-converting subject lines and promotional copy, design mobile-responsive newsletters, manage email lists, and ensure 100% inbox placement without getting flagged as spam.
Detailed Module Matrix & Learning Path
| Module | Core Topic & Focus | Practical Skills & Training | Key Software & Tools |
| Module 1 | Email Marketing Fundamentals & Strategy | Email funnels, opt-in popups, lead magnets, subscriber growth, & CAN-SPAM/GDPR compliance. | Mailchimp, Klaviyo, OptinMonster. |
| Module 2 | Email Copywriting & High-CTR Subject Lines | Writing click worthy subject lines, preview text, persuasive story-based body copy, & clear Calls to Action (CTAs). | ChatGPT (for brainstorming), Grammarly. |
| Module 3 | Email Design & Responsive HTML Templates | Visual email layout, mobile-first design, drag-and-drop builders, & dynamic product showcasing. | Klaviyo Design Editor, Canva, BEE Free. |
| Module 4 | Campaign Broadcasts & Newsletter Strategy | Promotional email blasts, product launches, seasonal sale campaigns, & content newsletters. | Klaviyo, Mailchimp, Brevo (Sendinblue). |
| Module 5 | Audience List Management & Segmentation | Subscriber tag management, active vs. inactive contact cleaning, behavioral list grouping, & engagement tracking. | Klaviyo, Mailchimp, Google Sheets. |
| Module 6 | Email Deliverability & Inbox Placement | Setting up SPF, DKIM, and DMARC authentication records, domain reputation monitoring, & spam trigger word avoidance. | Google Admin Console, MXToolbox, Mail-Tester. |
| Module 7 | A/B Testing, Analytics & Reporting | Testing subject lines, send times, email layouts, tracking Open Rates (OR), Click-Through Rates (CTR), & Revenue Attribution. | Klaviyo Analytics, Google Analytics 4 (GA4). |
Key Skills & Training Highlights
A. High-Converting Campaign Strategy & Copywriting
- Promotional Campaign Execution: Plan and execute broadcast campaigns for flash sales, product launches, holiday offers, and brand updates.
- Persuasive Email Copywriting: Master headline frameworks, storytelling, and psychological hooks that encourage readers to click and purchase.
B. List Building & Audience Segmentation
- Lead Magnet Popups: Design high-converting website popups and opt-in forms to rapidly grow active subscriber lists.
- Targeted Segmentation: Group contacts based on purchase intent, engagement levels, and demographics to send relevant messages to the right readers.
C. Technical Deliverability & Spam Prevention
- Domain Security Setup: Configure DNS records (SPF, DKIM, DMARC) so your messages consistently reach the Primary Inbox rather than the Spam folder.
- List Hygiene: Clean unengaged subscribers to protect your sender reputation and maintain high open rates.
Why Study Email Marketing at PiCiT Lahore? - 100% Practical Lab Execution: Create real email campaigns, write promotional copy, build opt-in forms, and set up domain authentication records inside practical lab sessions.
- In-Demand Freelance Skill: E-commerce stores and agencies on Upwork and Fiverr continuously hire email campaign specialists to write copy and manage weekly newsletters.
- Direct Revenue Generation: Help local businesses and international brands generate consistent revenue directly from their existing customer databases.
- Convenient Iqbal Town Campus: Located centrally for students commuting from Johar Town, Bahria Town, WAPDA Town, Thokar Niaz Baig, Wahdat Road, Awan Town, Faisal Town, Model Town, Ichhra, Samanabad and Sabzazar.
Frequently Asked Questions (FAQs) - Do I need coding skills to design professional email templates?
- No! Modern email platforms like Klaviyo and Mailchimp use drag-and-drop visual editors. You will learn to design clean, mobile-responsive templates without writing code.
- Why is my email going to the Spam or Promotions tab, and how do I fix it?
- Emails end up in spam due to missing DNS records (SPF/DKIM/DMARC), poor domain reputation, or using spam trigger words. We teach you step-by-step how to authenticate your domain and format copy for maximum inbox placement.
- What platforms will I learn during this course?
You will get hands-on practical training on industry-standard platforms including Klaviyo and Mailchimp, along with domain authentication tools.
Ready to Build a Future-Proof Creative Career?- Join PiCiT’s next batch and master Email Marketing & Campaign Strategy with 100% practical lab training!
- 📍 Campus Location: 68 Kashmir Block, Allama Iqbal Town, Lahore
- 📞 Phone / WhatsApp: 0300-7534288
- 🌐 Official Website: www.pic4it.com
- 👉 [ Click Here to Apply / Reserve Your Seat Today ]